We won a software program Proselect at an AIPP seminar in approx 2006 and this is really when we completely changed our design and viewing process.
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I still use Proselect to this day as my selling tool.
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We manually entered all our finishes and sizes and pricing, and over time kept creating new designs and adding to our selection.
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It was super exciting to continue to work on new design and wow the products
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FRAMING + CANVAS + BRUSHED ALUMINIUM + ARTMOUNTS
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Then I discovered even more shiny things in the form of WALL METALLICS + ACRYLIC BLOCKS.
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I could offer arrival cards for when you had your baby.
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I found throughout all this The Art of Hanging, a company I adore and highly recommend, that comes out to you and hangs all your artwork in the design I created. Your house becomes a home with your family photos hanging proudly for all to see.
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The really exciting part in all this is I was building a really strong brand , people were starting to know who I was and wanting a “Katrina Christ”…. can I tell you how exciting that is. I am so passionate about what I do and families were loving it too!
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I was employing staff, another achievement I am super proud of. I have created jobs in an industry where there are no jobs. I love offering opportunities for personal and business growth.
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I started as a photographer and was evolving into a businesswoman.
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Over the years I have won National and International Photography Awards and achieved my Master In Photography however I am equally as proud of my business achievements.
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Telstra Small Business Finalist 2003 and 2004.
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Speaking at AIPP events to my peers and to Tafe students, hopefully giving them some sound business advice.
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Franchising into Melbourne from 2006 – 2016 and then Sydney from 2007 – 2014.
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